Focused Impressions enables leading provider of heavy farming and milling equipment to deliver an eCommerce platform for 26 locations across the Americas, Europe, and Asia

Boston, MA – May 20, 2020—Focused Impressions, making eCommerce and marketing easy to use for SAP Business One® users, announced today the successful implementation of FocusPoint at California Pellet Mill (CPM). Headquartered in Iowa, CPM is a leading supplier of process equipment and systems serving commodity and value-adding producers throughout North America, South America, Europe, and Asia. The four-week project, which went live in March 2020, gives CPM subsidiaries a single platform for full B2B eCommerce capabilities with deep and seamless integration to their SAP Business One ERP systems. 

Game Changer: Open Architecture and Deepest Integration with SAP Business One

To support its continued growth, CPM needed to replace its eCommerce platform in Europe with a solution could easily integrate with SAP Business One to deliver one version of the truth to all its subsidiaries. “We vetted a number of eCommerce platforms and FocusPoint was the only one that met our requirements – especially with regards to deep process integration with Business One,” said Lonnie Williams, global ERP administrator at CPM. “From blueprinting to global deployment in just four weeks – our FocusPoint project was an amazing experience that exceeded all of our expectations,” continued Williams. “While FocusPoint’s tight integration with SAP Business One certainly makes for a speedy deployment, the Focused Impressions delivery team has an impressive degree of professionalism and Business One subsidiary expertise, which was a big plus that ensured our project’s success.”

Using SAP integration tools to connect to SAP Business One, FocusPoint uniquely eliminates the need for third-party connectors or custom coding, which “we believe makes for the deepest, fastest, and lowest-cost integration with SAP Business One on the market today,” notes Craig Stockmal, founder and CEO of Focused Impressions. “Combine this with the FocusPoint non-proprietary, open architecture and full B2B eCommerce capabilities — we give SAP Business One customers and SAP Resellers a solution that fuels eCommerce transactions and sales while improving the ROI in SAP Business One. Given the times we are living in, the ability to jumpstart eCommerce businesses for SAP Business One users is a real game changer.”

CPM deployed the cloud-based version of FocusPoint for the enterprise to meet the needs of its global subsidiaries. This version offers an unlimited number of mini-portals and customizable micro-sites that B2B dealers, partners, and distributors can create and access from the corporate CPM website. Set up in minutes vs. days, these portals and microsites provide a rich selection of design templates and pixel-perfect product customizers to personalize and enhance the online buying experience.

Out-of-the-box, in the cloud or on premises, FocusPoint enables the complete B2B eCommerce life cycle for CPM and its subsidiaries. The platform supports 260 languages and multi-currency localization, plus:

  • Real-time SAP Business One updates
  • 30 payment methods
  • Self-service portal for immediate invoicing and payment from Order History to Open Invoice to Payment by credit card
  • All versions of SAP Business One 9.1 and up including SQL
  • Fully integrated Point-of-Sale with SAP Business One (pricing, inventory, SKUs)
  • Bi-directional connectivity with SAP Business One mapping to any SAP or user-defined field
  • Inventory management capabilities, and credit card processing
  • Automated bulk order processing, localized sales tax and shipping

In addition to these rich B2B eCommerce capabilities, FocusPoint also supports B2B multi-channel marketing programs. With FocusPoint, CPM can create marketing, sales, communications, events, social media, and promotional campaigns via multimedia, digital, email, print, and podcasts channels – all from a single platform.

About Focused Impressions
Founded in 2014, Focused Impressions is a certified SAP Solution Provider dedicated to the SAP Business One global community. The company’s flagship product – FocusPoint™ – provides innovative and affordable B2B and B2C eCommerce and marketing software with enterprise-level capabilities that are easy to use and manage. The solution is available from SAP resellers as well as direct sales to consumer products, retail eCommerce, wholesale distribution, and B2B management companies. Visit Focused Impressions. Follow us on LinkedIn and Twitter.

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Media Contact
Jackie Thrasivoulos
Focused Impressions Public Relations
508-380-6408
jackie@focusedimpressions.com