Omnichannel Marketing Made Easy.

Focused Impressions is reinventing the way corporate marketers work with their channel partners and customers. Focusing on the customer experience, FocusPoint enables omnichannel marketing. This customer-centric approach creates a consistent online experience spanning email, social media, newsletters, print, direct mail, and mobile.

With FocusPoint, you can quickly access brand-approved advertising, print materials, interactive/social media, video, and promotional products to create integrated, customized marketing programs on-the-fly that speak to your customers.

Enable customers to request a price while browsing the catalog, FocusPoint makes custom pricing easy – store owners can set prices for specific customers.

  • Flexible product quoting
  • Collect bids
  • Award prices
  • Security Driven

Many packaged web-to-print solutions can be rigid and not easily customized. FocusPoint gives printers a tailored solution for their internal workflows to give their customers a unique and intuitive experience when creating items such as:

  • Apparel
  • Business printing
  • Packaging
  • Photos
  • Promo Items
  • Signage
  • Stickers
  • Wall Decorations

The FocusPoint pixel-perfect product customizer gives you advanced editing capabilities. Using pre-designed Photoshop and InDesign templates, FocusPoint enables:

  • Personalization of complex marketing assets
  • Automated merging
  • Merged product previews
  • Generation of high-res print-ready output files

FocusPoint delivers an Amazon-like experience with all the features customers expect such as password recovery, live chat integration, private messaging, and address book.  Our customer service tools, which guarantee an enhanced the webstore experience, include:

  • GDPR support enables compliancy with the European Union General Data Protection Regulation
  • External authentication allows customers to register and login using services such as Facebook Twitter, etc.
  • Wishlist enables customers to store products for later purchasing
  • RTL support for alphabets that read from right-to-left (i.e., Arabic, Hebrew, Kurdish, Persian)
  • EU cookie law that requires websites to gain permission from users before seeding cookies
  • Customer attributes (e.g., country or address field) can be enable or disabled
  • Security and permissions can be configured with specific rules for different user categories

Consistency is key to sustaining brand integrity. FocusPoint allows corporate marketers to retain centralized control of their brand providing the ability to create campaign or collateral templates where certain areas of content can be locked by corporate to maintain brand and regulatory compliance. Here’s a sampling of marketing programs that are easily executed with this capability:

  • Rewards Points System allows you to offer points earned on the money spent at your store
  • Related products display is a great tool to upsell while customers browse a product page or before they check out
  • Discounts and coupons can either be a fixed value or a percent off (e.g. $10.00 off or 20% off)
  • Newsletter subscriptions has a tool for creating customized newsletters and email campaigns, which can be integrated with third-party services (e.g. MailChimp)
  • Content supports news, blog, forums, polls, and custom pages (topics)
  • Gift cards supports two types of gift cards: gift cards delivered via e-mail (virtual) and classic gift cards to be sent via post (physical).
  • Product reviews and ratings give customers a voice while giving product insights to potential customers
  • Product comparisons, enabled by FocusPoint integration with all major product feeds, provides insights into services such as Google Shopping, PriceGrabber and Yahoo Shopping.
  • Affiliate marketing is performance-based marketing where a store owner rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.
  • Additional extensions, beyond our out-of-the-box features, are easily added to FocusPoint (i.e. Facebook, Hootsuite, etc.)

Our search engine optimization tool helps you get higher search rankings, meaning more organic traffic to your store with support for:

  • SEO-friendly names and pages are provided out-of-the-box with FocusPoint
  • Sitemaps are available in XML for developers and HTML sitemaps for users, to help them find content on a page.
  • Microdata is integrated into your website’s code to give search engine spiders more context for indexing and ranking; rich snippets are created to display more information on search result pages than traditional listings; and FocusPoint supports Twitter and Open Graph (Facebook) META tags.
  • Localizable URLs allow a store owner to localize URLs to increase the chances of matching search results in other cultures/languages.
  • Breadcrumbs support eases navigation within the search engine results page to make your listing look more attractive and trustworthy. Breadcrumbs are a great way to help users identify where they are located.
  • URL Canonicalization reduces indexing of duplicated pages and makes a site more crawlable by setting a store URL to the canonical (preferred) URL for each category and product pages.
  • Google Analytics integration automatically connects your Google Analytics data with customer transactions.
SAP Business One Touchpoints
Maps to any SAP Business One Field
0 Min.
Webstore Setup
Webstore Customer Portals Included
Languages with Localized Support

Disrupt The Status Quo.
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